Augmented reality may sound like something out of a movie or psychedelic drug experience. However, in reality, it’s a type of experiential marketing that takes a viewer’s imagination and brings out the possibilities of “what if” in a factual, realistic way, it becomes believable.
The beauty of augmented reality marketing is that it partially involves the truth. So the consumer already wants to believe part of it or accepts part of the presentation as the truth. The most common version takes a real photograph or video and adds an element of made-up material to it. Sometimes, in crude versions, the addition is fairly obvious, almost comical. However, in professional versions, the augmented reality factor is so realistic; it’s almost believable as the real thing.
This new type of marketing, augmented reality, takes advantage of digital tools, video, and the most modern computers to bring imagination to life. And Soho Studios is the service to work with to make it happen. Among the various venues in Miami, Soho provides the best facilities in which to work with when planning an event incorporating advanced marketing tools.
With 65,000 square feet of space Soho Studios clearly stands among one of the bigger party venues Miami and event space Miami locations. Further, its multiple spaces allow the location to work as much as a film studio as a convention center. So a client can create some of the biggest augmented reality marketing programs or commercials in the venue, and then it can be switched out quickly to photograph and art display event or a fashion show event. This is no shortage of possibilities that can occur working with Soho Studios for film, photography, celebrations, meetings, design and fabrication and more. The only limitations for customers are the physical walls of the facility and their imaginations.