For those not familiar, TED is a non-profit organization dedicated to the promotion of ideas worth spreading. The Dewars Hub at TED combined the experience of the real world with those being presented at the TED conference. The Dewars Hub was created by interactive directors Hellicar & Lewis, with help from Nexus Interactive Arts. You can see a short video of the results of the collaboration. The Dewars Hub is an excellent example of the use of experiential marketing.
The Power of Experiential Marketing
Experiential marketing draws consumer and product closer together through some sort of experience. In the case of the Dewars Hub, The Dewars brand benefits in its association with this smart, thought provoking display. These are the type of associations marketers are seeking to better brand products in the minds of consumers. The Dewars Hub also is a good example of how experiential marketing can work in a like-minded arena such as at a conference, convention, or meeting.
Events in Miami
Event season in Miami is November through March each year. This is when the city is transformed by a variety of events and festivals like Art Basel Wynwood. It is also the season of meetings and conventions. If you would like to take advantage of the experiential marketing opportunities that venues in Miami can present, you should consider Soho Studios. Soho is over 65,000 square feet of versatile event space Miami counts on for a variety of activities. It is premier space in the trendy Wynwood district, not far from Miami’s world famous South Beach. It can be the perfect space for your experiential marketing project.
Contact us as Soho Studios. We can offer assistance with your project or event or can simply lease you space. Our creative, professional team has worked with brands like Evian, Ford, Absolut, Puma and more. We recognize the importance of confidentiality and privacy. Let’s discuss what we can do for you.