Experiential marketing is all about creating a connection between a product and the consumer that conveys a branding message. The longer the branding message can last the better. The more senses experiential marketing uses, the stronger the message and the longer it may last.
One such groundbreaking piece of experiential marketing was produced for luxury beauty care product company Sephora along with flavor and fragrance icon Firmenich. It was called the “Sensorium” and for 30 days in New York it explored the emotion of scents through interactive experiences. It utilized film, storytelling, three-dimensional art, and technology to bathe those that came in the “Sensorium Experience.” You can view the YouTube video regarding the exhibit to get a flavor of what it was all about. What was amazing about Sensorium is that it was a marketing effort that consumers actually paid $15 to experience. They were rebated a $15 discount for Sensorium products, but you have to recognize the genius at work here.
The Perfect Venue in Miami
Soho Studios in Miami’s Wynwood District, home of Art Basel Wynwood, is a perfect location for a similar exhibit. A short drive from South Beach, Soho Studios has event space Miami loves. As these types of experiential events in Florida increase in frequency, Soho Studios is becoming the go-to location for world-class brands like Absolut and Evian. We can help you create something spectacular.
Soho Studios is 65,000 square feet of versatile space that can be used for meetings, conventions, displays, fashion shows and car shows. It is a flexible photography studio Miami photographers and artists are gravitating to. It is also the scene of commercial video productions and is one of the party venues Miami is known to create almost overnight.
If you are a meeting planner, event planner, marketing director or brand representative, let’s talk about the potential that South Florida and Soho Studios can bring to your project. We have a tremendous network of talented and reliable vendors that can help make your creative ideas happen. Let us help you bring experiential marketing to your next South Florida event.