Google Loon takes off

Thinking of an event exclusively in local terms will become obsolete once Project Loon gets off the ground.

Project Loon is a concept developed by Google to expand the reach of the Internet around the world. It is a network of balloons that will float in the stratosphere and offer Internet access to remote and rural areas throughout the world.

Each balloon will travel 20 kilometers above the Earth’s surface. The balloons will follow wind currents in the stratosphere to form a global network. People will be able to connect to this network using a special antenna. The signal bounces from balloon to balloon and then returns to the Earth to provide Internet access.

A single balloon can provide connectivity speeds comparable to 3G Internet over a 40 kilometer region. Each balloon has a specialized radio antenna that uses 2.4 and 5.8 GHz bands.

Project Loon promises to change the face of event planning around the world. No longer will an event in the best party venues Miami has to offer be limited by any geographic restraints. Project Loon will make it possible for live web streaming to reach even rural African villages and create a truly global event.

Event production will take this into an account. A concert in Miami, for example, can book acts that have appeal on a global scale so that more people pick up the live stream from one of the popular event venues in Miami. World famous art exhibitions like Art Basel Wynwood can include artists and art lovers from nations that have limited or no access to such events in the past.

The first test phase of Project Loon began with the launch of 30 balloons in New Zealand in June 2013. If the test meets with success, Internet service by balloon will become a reality. And it will change how event planning and event production is done in Miami and other places around the world forever.

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