Managing online reviews

Online reviews are frequently used by consumers considering making purchases, including event tickets. In fact, online reviews from strangers have replaced family and friend recommendations in a buying decision. If you choose to ignore your online reputation management, you may be choosing to ignore a tool very helpful for the future of your event promotion ability.

Positive online reviews, of course, can go a long way in helping your market your brand. Negative reviews can significantly handicap you. Both need to be managed.

How can you improve online reviews that appear in Yelp, CitySearch, Google Places and others?

You can subscribe to Google Alerts to help monitor these review websites. It is free and can help make you aware of what is being posted. You must then read and consider the validity of even the negative reviews. They can potentially help you improve the event experience you are providing.

Ask your satisfied customers to post reviews. Sadly, many satisfied event goers will not post a review unless prompted. You’ll need to request positive reviews because negative ones will come without invitation. If you can generate more positive reviews, it will minimize the effects of any negative ones.

Respond to negative reviews promptly. This doesn’t mean debating their experience online, but contact reviewers through an email or instant message. Ask for more details of their negative experience and see if there is a way to make it right. Remember, you are managing a negative review, not proving who is right or wrong.

When planning any event, the reputation of the venue will go a long way is how the event is perceived. You’ll want to work with a facility with an established reputation for quality, satisfying experiences.

If you are considering event space Miami has to offer, we invite you to review our 65,000 square foot facility at Soho Studios. Soho Studios is located in Miami’s trendy Wynwood District, and is home to the famous Art Basel Wynwood. We have built our reputation by making sure every detail is handled in the production of events from planning to event promotion.

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